Channel 4 News, Articles & Analysis

Read the latest Channel 4 News, Articles & Analysis at Campaignlive UK

Articles: 477 Results
A couple watching Freely TV in the back of a London cab

Freely debut sees people having 'big moments on big TVs anywhere there's wifi'

Wifi-enabled service launched on 30 April.

Zaid Al-Qassab

'Make things simple and you will cut through': Zaid Al-Qassab to M&C Saatchi staff

Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.

David Amodio: New remit covers Prime Video Ads, Live Sport, Freevee and Twitch.

David Amodio leaves Channel 4 for Amazon Ads

David Amodio had been at Channel 4 for more than 17 years.

Freely: New services is part of broadcaster plans to compete with streaming giants

Broadcasters target broadband-only homes with Freely launch

Kieran Clifton, director of BBC distribution and business development, called the launch 'a historic moment for UK television'.

Iceland: New hero spot stars I'm a Celebrity star Josie Gibson

Iceland returns to prime-time TV in new year-long campaign

Campaign by the7stars marks a new direction for the brand after handling creative in-house.

a kid on a train looking out at the UK countryside, on the table a circular box of Dairylea

Dairylea, Trainline and Channel 4 unite to get kids exploring outdoors

The campaign spans social, dynamic radio and OOH.

 It’s a match: Tinder sponsors E4

E4 swipes right on Tinder sponsorship

Idents will run on E4 25 times a day for three months.

Samsung Sunday Brunch

Samsung extends sponsorship of C4’s Sunday Brunch for another year

The deal with Channel 4 Sales was brokered with support from Starcom.

4 Ventures Untapped

Channel 4 to invest in 'overlooked' entrepreneurs as it diversifies revenue streams

Untapped will support businesses founded by women and people of colour.

Davina McCall in front of crowd People's Postcode Lottery ad 2024

People’s Postcode Lottery launches campaign across ITV, Channel 4 and Sky Sports

The campaign follows a 'roadblock' run by The7Stars for the brand in late 2023.